Ekaterina Alexieva
Social media is not the goal.
They are the way people encounter your brand.
A beautiful profile can attract attention. But a good strategy is what gives attention direction.
That's why I combine strategy, content, and creativity to create a presence that doesn't just look good, but makes sense for your business.
for me
Today I work with social media as a space where strategy and creativity must go hand in hand. Why this video? Why now? What do we want the person on the other side to feel? And how does all of this fit into the bigger picture of the brand?
My name is Ekaterina Aleksieva and my professional path began where much of my work today begins - communication. I have a Master's degree in Public Relations from Sofia University, and my interest gradually led me to the world of digital marketing, social networks and personal branding.
What attracted me to the digital environment is that here an idea can become a complete experience for the brand - from the way it positions itself to the content it speaks to its audience.
That's why today I don't look at social media just as a place to post. I look at it as an extension of the brand itself.
It all started with PR.
Continue with social media.
The digital world is not static, and that's exactly what I like about it. Over the years, I have built my knowledge through specialized training in areas such as:
✓ Digital Marketing
Marketing Basics · Social Media Marketing · Instagram Marketing · TikTok Marketing
✓ Artificial Intelligence
AI Basics
✓ Copywriting & SEO
Copywriting Secrets · SEO Copywriting
✓ Branding & PR
Digital PR · Digital Branding
✓ I am fluent in English and Italian , which allows me to communicate and work confidently outside the Bulgarian market.
Curiosity keeps me moving.
I don't just create content.
I'm building a system around it.
You can have great ideas and still NOT KNOW what to post.
You can post every day and still NOT HAVE A CLEAR DIRECTION .
Or you can have a strategy but NOT HAVE TIME to turn it into content.
That's why we work according to what your business actually needs.
We build a presence. We create an impression.
Social Media Management
Complete management of Instagram, Facebook & TikTok - from strategy to finished content.
From "What should I upload today?"
to "I know why I'm posting this."
✓ “I have 100 ideas.” → “I have a content strategy.”
✓ “I don’t know what the algorithm likes.” → “I know which metrics to track and what they tell me.”
✓ “I post randomly.” → “I have a system and direction.”
✓ “I have to constantly come up with content.” → “I have a plan for the next 3 months.”
Content Creation
I don't believe in content "just for the sake of having something to upload."
Every Reel, carousel, or story should be part of the bigger picture - communicate the right message, fit the visual identity, and speak to the right people.
I create content that combines idea, visual aesthetics, and strategy.
What does it include?
Reels
Carousel posts
Static posts
Stories
Copywriting
Monthly strategy
SHOOTING & REELS
I come to the location, we develop a concept and shoot content, which I then turn into ready-made short videos for social networks.
The installation includes everything needed for a completed Reel. Location - Plovdiv
What does it include?
We choose direction and ideas tailored to your brand.
Concept
We film the necessary material on site.
Filming
Editing, subtitles, voice-over if necessary and visual processing.
Processing
Finished material
You get a finished video, ready to publish.
With a well-organized shoot, about 2 hours can provide material for up to 8 Reels + additional B-roll, depending on the concept.
€110 / Reel
SOCIAL MEDIA MANAGEMENT
Your brand. My care for its digital presence. When I take over the management of your social networks, I first get to know your business, your audience, and your goals. Then I build a direction where every post has a reason to be there.
From the content idea to the finished post - we create a presence that is consistent, recognizable, and in sync with your brand.
What does it include?
Suitable for you if you want to have a professional online presence, but don't want social media to be another task on your list.
Instagram & Facebook Strategy
Content creation
Copywriting
Working with keywords and SEO
Minimum period: 3 months
Because a good strategy needs time to be implemented, tested, and developed.
Визуална последователност
Analysis and optimization
SOCIAL MEDIA STRATEGY
If you want to manage your own social media, that doesn't mean you have to invent everything from scratch. Here, we build a system that lets you know what you're posting, why you're posting it, and where all that content is going.
We start with an analysis of your current presence, competitors, and positioning, then we build a strategy for the next 3 months.
What does it include?
Who is it for?
For businesses that want to maintain control over their social networks, but need professional direction, structure, and clarity.
Social media audit
SWOT analysis
Competition analysis
Bio and name optimization
3-month content calendar
Guidelines for Reels, posts and copywriting
Canva templates
Moodboard
AI prompts for ideas, scripts, and copy
Mini guide to useful tools
€450
Консултация
60 minutes that can streamline your entire approach.
Don't know where to start?
Wondering whether to hire a Social Media Manager or take over the account yourself?
Do you have content but don't know how to use it?
Or do you just feel like your profile could be so much more?
Within 60 minutes, we look at your business, your current presence, and your real goals so that you leave the conversation with a specific direction.
During the consultation:
Разглеждаме бизнеса и целите ти
I analyze your current social profiles
We discover gaps and opportunities
We analyze competitors and references
We are considering development ideas
We're talking about video, photos, and advertising.
We clarify whether it is better to delegate or work alone
€50
Which service is for you?
Do you want someone to take over your social media?
→ Social Media Management
Do you need quality content?
→ Content Creation
Do you want professional filming?
→ Shooting & Reels
Do you want to manage your accounts yourself, but with a clear strategy?
→ Social Media Strategy
Don't know where to start?
→ Business consulting
The content is only the visible part.
Behind every Reel, post or story there is a solution:
what to say, to whom, in what way and why right now.
Social Media · Reels · Content Creation
I'm not just looking for another account to manage.
I look for businesses that have an idea, history, expertise, or a specific world behind them that is worth showcasing.
Match
We probably won't be good.
If you are looking for a guaranteed number of followers.
You just want to "have something uploaded."
You want us to follow trends without thinking about whether they are suitable for the brand.
You are not ready to trust the strategy for which you hire a specialist.
Let's create something that works for your brand.
Do you have an idea, a specific need, or just the feeling that it's time for the next step?
Tell me a little more about your business, your goals, and what you're looking for. I'll get in touch to discuss the details.